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Character Limits for Every Platform

Complete guides to character limits for social media, SEO, and advertising platforms — with our free counter tool built into every guide page.

X / Twitter

Tweet: 280Bio: 160DM: 10,000

Character limits for tweets, threads, bios, and direct messages on X (formerly Twitter).

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SEO Meta Description

Meta: 160Title: 60

Google's recommended character limits for meta descriptions and page titles for maximum SERP visibility.

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Instagram

Post: 2,200Bio: 150Story: 220

Caption, bio, story, and hashtag character limits for Instagram posts and profiles.

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LinkedIn

Post: 3,000Headline: 220Summary: 2,600

Post length, profile headline, and about section character limits for LinkedIn.

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SMS

GSM-7: 160Unicode: 70Multi: 153/67

GSM-7 and Unicode SMS character limits, including multi-part message segment encoding.

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Google Ads

Headline: 30Description: 90Display URL: 15

Headline, description, and display URL character limits for Google responsive search ads.

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TikTok

Bio: 80Caption: 2,200Username: 24

Bio, caption, and username character limits for TikTok creators and brands.

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YouTube

Description: 5,000Title: 100Tags: 500

Title, description, and tag character limits for YouTube videos, plus where the platform truncates each one.

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Email Subject Lines

Subject: 60Preview: 90

Recommended subject line and preview text lengths for optimal email open rates.

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Facebook

Post: 63,206Comment: 8,000Bio: 101

Post, comment, bio, and ad character limits for Facebook — plus where the 'See more' cutoff really falls.

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Reddit

Title: 300Post: 40,000Comment: 10,000

Title, self-post, comment, and flair character limits for Reddit posters and moderators.

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